Launches

How many magazines are being sold on tablets?

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By Thea Selby

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

I’ve been away from the digital magazine world for a half year, and have just started to dive back in. What do I find? Distressingly little information about the digital magazine industry, a plethora of tablets with software all doing different things, and strategies that couldn’t be further apart for taking advantage of this nascent industry.

For those of you who find yourself in my situation, but with a bit less time to delve into these things, I will be presenting the facts as I uncover them in this and upcoming blogs.

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Headshot of Thea Selby

Thea Selby

M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical 'call-to-action' marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.

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