How to Deal With the USPS’ Latest Proposed Rate Hike
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In a story in Publishing Executive’s most recent issue, writer Eric Butterman queried publishers on how they plan to respond to the USPS’ latest proposed 11 percent rate hike.
1) Promote your online edition. More online readers make for less postage. Yankee magazine now makes two of its 12 issues available only online.
2) Decrease paper quality and size.
3) Clean up your comp list. Some publishers also are now sending only their digital editions to their comp lists.
4)
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