How Data Is Accelerating the Publishing Industry
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Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it’s the cure to what ails your business. The collection of articles in this issue of Publishing Executive is an attempt to go beyond that buzz. To delve into specific cases that illustrate how publishers are using data to improve their businesses.
Of course, publishers are not making use of data for the first time. It’s just that they have greater access to high-quality data than ever.
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