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How to Create a 'Smart Ad'

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By John Parsons

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Almost everyone agrees: Digital editions are beginning to transcend the “flip book” metaphor. Major players are beginning to create products that are not just digital facsimiles—adding true interactivity while preserving the intrinsic value of the well-designed page. With all the hyperbole surrounding the iPad—and the next generation of e‑readable media in general—publishers and developers are beginning to decide what their new medium may look like.

For editorial content, inserting videos, Flash animations and data mashups usually top the list of cross-media additions to traditional text and graphics.

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Headshot of John Parsons

John Parsons

John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.

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