John Parsons
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
Buyer’s Guide: How to Choose the Right Digital Magazine, CMS & DAM Vendor
Implementing a viable digital publishing strategy requires a successful combination of relatively unfamiliar technologies, mostly from outside service providers. This section will help publishers find the right partners for creating [...]
Buyer’s Guide: Diversifying Revenue with Video, Webinars, and Events
Publishers and advertisers are storytellers by profession. Increasingly, they are required to "show" as well as "tell" their story to their audience members. Video, webinars, and events allow publishers to [...]
What Is “Interactive” Anyway? (Part 2)
Media
The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of content.
What Is “Interactive” Anyway? (Part 1)
Media
We're seeing some truly terrible media inserted into editorial and advertising e-pages, mainly because it's possible.
For Advertisers, Will QR Codes Blend the Print-Mobile Experience?
Media
Ignoring Harold Ramis’ (playing Dr. Egon Spengler) dire warning: "Don't cross the streams," advertisers are daily crossing the streams of media experience, combining Internet and mobile interaction with more traditional [...]
The App’s The Thing
Media
As the iPad frenzy continues, magazine publishers are once again headed for the gold fields of digital editions (or DEs). Last week, Time launched a splashy — and expensive — [...]
Adobe Creative Suite 5 to Break Apple’s Anti-Flash Blockade (Sort Of)
Media
Adobe’s upcoming launch of Creative Suite 5 will be of particular interest to content creators within multiple publishing disciplines. I’ll explain what I mean in detail — when the wraps [...]
How to Create a ‘Smart Ad’
As the new generation of e-readers emerges, how can advertisers distinguish their electronic offerings from the expected wave of obnoxious, pop-up-like ads (without going broke)?
Will Emerging Standards And Specifications Help Us Normalize Digital Magazine Publishing?
There are currently three digital specifications for defining, packaging, and delivering magazine apps or content for tablets: Adobe's .folio (recently released for free license use), IDEAlliance's OpenEFT, and IDPF's EPUB [...]