High Value Target

When I arrived at the Chronicle of Higher Education last year, we were in the middle of an extensive e-mail marketing conversion—a switch to a new e-mail service provider. Never an easy or straightforward project, it was nonetheless necessary for us to take our marketing efforts to the next step and move from our e-mail marketing knowledge to more effective e-mail marketing tactics.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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