Heeb Hits Newsstands
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Ruffling a few feathers with its controversial name, HEEB, the first national alternative Jewish magazine, will break ground when arriving on newsstands and in major bookstores on February 5th. Targeted toward today’s Jewish tastemakers, hipsters and community alike, the self-proclaimed “New Jew Review” will debut as a full-size quarterly publication with a circulation of 37,500. HEEB will bring its readership profiles, interviews, reports and opinions.
HEEB’s kitschy cover and iconic logo of a matzoh on a turntable was created to demonstrate that this publication will be “witty, smart, and fun,” says Jennifer Bleyer, HEEB’s founding editor.
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