Harlequin Teams Up With Audio Up to Adapt 52 Romance Titles Into Scripted Podcasts

The audio company has had between 40 and 50 million downloads across titles since 2020

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

Audio production company Audio Up Media and book publishing house Harlequin Enterprises are teaming up to adapt 52 of the publisher’s romance titles into scripted podcast series, with an eye to also turn these into—more highly monetizable—TV series.

Audio Up, also home to mental health and wellness podcast Maejor Frequency, has experience in turning series, like Harlequin’s long-running Montana Mavericks, into narrated audio content. As well as releasing James Ellroy’s political fiction novel American Tabloid next spring on Amazon Audible, the audio company has adapted content like Stephen King’s Strawberry Spring, hiring actors like Euphoria star Sydney Sweeney and Troy actor Garrett Hedlund to voice the series.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in