Transgender Awareness Week Campaign Encourages Community to Embrace Their Truest Selves

Euphoria.LGBT highlights the importance of pronouns in 'Become Who You Are'


Trans is beautiful, as the saying goes. While a major part of Transgender Awareness Week is starting new conversations around how allies can work to better support trans communities, another key element is that it encourages us all to celebrate the strength it takes to embrace who you are.

In honor of Transgender Awareness Week 2021 (Nov. 13-19), mHealth benefit brand Euphoria.LGBT is launching its new “Become Who You Are” campaign. Created in partnership with agency Fred & Farid LA, this initiative is acknowledging that, while trans people often face disproportionate stress due to outside pressures, there is still something truly wonderful in the journey to being yourself.

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