Harlequin Brings Its Romance-Novel Hunks Into the Real World, With Hidden Cameras Rolling

BBDO arranges fantasy dates with a Viking and a cowboy


Do you find yourself wishing your dates were like romance novels?

If so, you might enjoy BBDO Toronto’s latest ads for Canadian romance publisher Harlequin Books, which match a pair of contemporary women with two fictional objects of desire—a cowboy and a Viking. Their nights on the town were filmed with hidden cameras to capture the authentic reactions of unsuspecting folks nearby.

First, let’s check in on a nearly 7-foot-tall rugged stud from way up north … and we don’t mean Saskatoon.

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