Media

Group Nine Media's DTC Ad Solution Has Generated 7 Figures So Far

With G9 Direct, the publisher is going after performance budgets

Group Nine's DTC tool G9 Direct has generated 7 figures in revenue
Using G9 Direct, brands can buy social media ads from the accounts of Group Nine's portfolio of brands. Group Nine Media
By Mark Stenberg

June 4, 2021

Group Nine Media, publisher of NowThis, PopSugar, The Dodo, Thrillist and Seeker, is making a play for direct-response ad budgets, and it’s seeing encouraging early returns.

Mark Stenberg

Mark Stenberg is Adweek's media reporter.

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