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Two mission-oriented publishing groups have joined forces to help channel more advertising revenue into Black-owned media companies.
Group Black, a collective and accelerator for Black-owned media, announced Tuesday that it is partnering with She Media, a multifaceted Penske Media property that helps support and monetize more than 5,000 primarily women-owned independent publishers. The Group Black Network will connect more than 250 Black, woman-owned publishers in the hopes of commanding higher CPMs by operating as a unified bloc.