Publishers Can Grab More Programmatic Brand Spend by Focusing on Quality Inventory
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After a decade of lagging behind the rise of digital content consumption, the floodgates on digital ad spend opened wide around 2012. Much of this has been due to a tide of brand dollars flowing through automated pipes, with eMarketer estimating that over four in five US digital display dollars will be spent on programmatic channels this year.
In order for publishers to capitalize on this spend, it is necessary for them to focus on the push toward quality that P&G’s chief brand officer Marc
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