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Good Native Advertising Has Little To Fear From FTC

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By Denis Wilson

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Today, in Washington D.C., the Federal Trade Commission is exploring the blurring of lines that is occurring between digital content and digital advertisements. Clearly, publishers and marketers are concerned the government could put a damper on what some see as a magic elixir for digital publishing.

In the December issue of Publishing Executive (released yesterday), I investigated native advertising – what it is and how publishers are approaching it – and learned a couple of things.

First,

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Headshot of Denis Wilson

Denis Wilson

Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

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