How Powerful Insights Beat Shiny Tactics with Gayle Troberman, CMO of iHeartMedia

The way marketers can leverage audio content and consumer insights

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Many people assume that most of the content we consume is visual, but did you know that broadcast radio still reaches 9 out of 10 Americans? This is what the staying power of audio content looks like—and Gayle Troberman believes its popularity will keep growing because it’s easier than ever to keep our ears connected 24/7.

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