First-Party Data Will Be Increasingly Valuable to Marketers. Publishers Must Step Up.
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It’s been a busy fall. We held two FUSE summits in the past two months – FUSE Media and FUSE Digital Marketing, which focused on digital technology adoption strategies for publishers and brands respectively. Hosting these two executive summits provides a unique view of each side of the digital marketing ecosystem.
There are some ground shifts underway affecting how marketers will buy advertising and work with customer data that publishers need to be aware of and should be able to play to their advantage.