Ad Tech

First-Party Data Will Be Increasingly Valuable to Marketers. Publishers Must Step Up.

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By Denis Wilson

 

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It’s been a busy fall. We held two FUSE summits in the past two months – FUSE Media and FUSE Digital Marketing, which focused on digital technology adoption strategies for publishers and brands respectively. Hosting these two executive summits provides a unique view of each side of the digital marketing ecosystem.

There are some ground shifts underway affecting how marketers will buy advertising and work with customer data that publishers need to be aware of and should be able to play to their advantage.

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Denis Wilson

Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

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