Field & Stream Packages Existing Content into Seasonal Venison Newsletter

In the great shift to consumer revenue, publishers are experimenting with newsletter products that provide content and services specific to reader interests. Keeping with this trend, outdoor publication Field & Stream, a Bonnier Corporation brand, launched a seasonal newsletter called The Venison Course on Nov. 1. Sent daily and only during November, the newsletter delivers venison recipes and kitchen gear recommendations to subscribers at the peak of deer-hunting season.