FastStats
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Product Placement Spending Surges
• $2.21 billion was spent on global paid product placement in 2005, an increase of 42.2 percent over 2004.
• $1.5 billion was spent in 2005 in the United States alone on paid product placement, up 48.7 percent from 2004.
Source: PQ Media, a custom media research firm.
Online Advertising
Overtakes Mags in U.K.
• Online advertising has surpassed
magazine advertising as the fourth
largest ad market in the U.K.,
totalling $1.3 billion
Source: U.K. Office of Communications
July Ad Revenues Gain
for U.S.
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