Study: Rich Media Boosts Site Clicks Three-Fold Compared to Standard Banners
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According to a study by MediaMind, a digital advertising company, ads featuring rich media (animation, video, and a high level of interactivity) are much more likely to produce click-throughs to advertisers’ websites compared to standard banners. The study analyzed 24,000 creatives with more than 12 billion impressions served in North America between July and December 2011.
The Numbers:
Mediamind compared the number of people who arrived on a website after viewing rich media vs. standard banners. The results showed that users were three times more likely to browse a website after viewing a rich media banner, and a whopping six times more likely after viewing a rich media banner with video.
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