Platforms

Facebook Reels Test Kicks Off With Small Percentage of US Android, iOS Users

An experiment allowing Instagram Reels to be shared on Facebook will continue in Canada, India, Mexico

Facebook users in the test group will see a Reels section in their News FeedFacebook
By David Cohen

August 19, 2021

Facebook will begin testing Facebook Reels, the parent company’s version of short-form Instagram Reels videos, with a small percentage of Android and iOS users in the U.S., starting Thursday (Aug. 19).

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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