EVP of Meredith Interactive Marketing on Recent Acquisition of The Hyperfactory and the Promise of Mobile
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Media and marketing firm Meredith Corp. announced last month that it had taken a strategic stake in The Hyperfactory, a privately-owned mobile agency based in New Zealand. Its clients include Coca-Cola, BlackBerry, L’Oreal, Vodafone, Disney and Kraft. The investment is designed to enhance the services and capabilities of Meredith Integrated Marketing, the company’s business-to-business unit that provides corporations and brands with custom print and online communications for their customers. It also accelerates Meredith’s consumer brand efforts in the mobile space.
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