Create an Email Management Strategy to Avoid the Spam Folder

Last year, Google announced that they implemented TensorFlow, an AI-driven system that immediately helped the Gmail system block 100 million more spam emails every single day. Gmail and other ISP systems have become so good at filtering out true spam, that the emails that actually do make it to the inbox are now evaluated on entirely different criteria than what many publishers realize. As email volume spikes in the wake of the COVID-19 pandemic, companies must be more diligent than ever to ensure their message is reaching the inbox.

Allison Mezzafonte is a Sailthru advisor and a strategic consultant advising businesses and brands on organic growth strategies. As a former media executive, Allison specializes in leveraging organic media channels for brand amplification, helping brands get their message in front of the right people.

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