Confronting COVID-19: How Bobit Business Media Brands Are Supporting Salon Professionals
Explore how to leverage AI to drive growth at Adweek's virtual event Crack the Code: AI For Marketers on July 20. Register for free.
This is part of a series of articles showcasing publisher responses to the COVID-19 crisis. If you’d like to share what your publishing business is doing to serve audiences and maintain business, please reply to our callout for industry input.
While many professionals are gradually observing the impact of COVID-19 on their industries, others felt it the moment their businesses shut doors to the public. The latter is true for salon owners, hairstylists, and other professionals who engage with Bobit Business Media’s Beauty, Health & Wellness division brands.
“Our audience members are key in the small- and mid-size business genre, so they’ve been affected just as much as restaurants and other service providers out there,” says Brian O’Rourke, president of the Beauty, Health & Wellness division at Bobit.