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As businesses prepare for a new calendar year, Condé Nast has unveiled a number of new commercial products, as well as enhanced existing ones, with the aim of making it easier for clients to work with the publisher amid an uncertain economic climate.
The offerings fall into two camps, according to Deborah Brett, chief business officer, digital, at Condé Nast: three new products related to its commercial creative team, which produces branded content, and a series of improvements to its contextual targeting and first-party data capabilities.