'Be Human and Be Fallible': Brands Test the Waters on Clubhouse

Kool-Aid, Square and Slice have made their debut, but there's no real playbook

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A pandemic Valentine’s Day is depressing enough without being rejected by strangers late at night on Clubhouse. Yet, in one “shoot your shot” room, in which users try to win a date on the audio platform, that’s exactly what happened. 

Stepping in to try and mediate the matter, pizza startup Slice saw an opportunity to partner with the hosts, the “nyu girls roasting tech guys,” and send a free pie to those who failed to win a date.

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