CCPA Rules Aren’t Final Yet, But the Penalties Are Still Going to Happen

CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone — even though penalties for not following the rules will likely be retroactive, an attorney specializing in the California Consumer Privacy Act tells Target Marketing.

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.