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Despite lacking performance data and discoverability tools, Threads’ rapid adoption—passing 100 million sign-ups in five days—has incentivized brands to flock to the Twitter clone app.
Shortly after Threads’ launch last Wednesday, brands including Netflix, Lyft, Wendy’s, Spotify, Rare Beauty and Starbucks took to the platform to indulge in real-time conversations and build a strong follower base. Marketers will be assessing user behavior on Twitter and Threads, especially during upcoming live cultural events like the Super Bowl and the Olympics, to determine the real winner of the social media cage fight.
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