The Shift in Publishers' Revenue Mix: BPA's Glenn Hansen to Speak on Maximizing Audience Metrics

Today, one of the greatest hurdles for magazine publishers is to provide premium value to marketers seeking to optimize today’s media channels. According to Glenn Hansen, president and chief executive officer of BPA Worldwide, there are efficient ways to gather data such that it can easily be measured against, and shared across, multiple platforms. Hansen will speak alongside Scout Analytics’ Matt Shanahan as part of a session, “‘The Shift in Publishers’ Revenue Mix: Maximize Your Audience Metrics and Provide Premium Value to Marketers,” at the 2012 Publishing Business Conference & Expo.