How Bon Appétit Is Driving Engagement and Revenue with Its OTT App
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Food lifestyle brand Bon Appétit has developed a recipe for viral long-form video series on YouTube, with its Test Kitchen editors starring as hosts. In 2018, the Condé Nast publication tripled its audience on the platform to more than 3 million subscribers, a number that has since grown to more than 3.9 million. The brand’s YouTube success – and its audience’s viewing habits – led Condé Nast Entertainment to launch a free Bon Appétit OTT app this February.
Many viewers were already using YouTube’s OTT apps to watch series on a connected TV or game console in their living rooms, says Matt Duckor, vice president of video at Condé Nast Entertainment.
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