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Just weeks after Microsoft closed its $68 billion deal to acquire Activision Blizzard, the game developer brought back its fan event, BlizzCon, in person for the first time since 2019.
“We love sharing what we’re working on all the time, but to share it in-person with all of you… it cannot be matched,” said Mike Ybarra, president of Blizzard Entertainment, in his opening remarks.
At the event, which was also streamed on Youtube and Twitch, attendees got updates on Blizzard’s most popular franchises including World of Warcraft, Warcraft Rumble, Overwatch 2 and Diablo IV.
“The idea of us interacting with the community is central to the whole thing,” Todd Harvey, head of marketing at Blizzard Entertainment, told Adweek.
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