As Meta Stumbles, Major Advertisers Are Finding Other Platforms Do the Job Just as Well

Big brands find marketing opportunities like those once found on Facebook

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Meta has long sold itself as a magic advertising machine. It brings brand marketers billions of eyeballs and features advanced tech that powers lower-funnel conversions. The company is a priority in every advertiser’s media budget, even as scandals have damaged its reputation. But in its fourth-quarter earnings call in February, its pedestal atop the media ecosystem seemed a little less stable.

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This story first appeared in the May 16, 2022 issue of Adweek magazine. Click here to subscribe.