App Annie: TikTok Leads YouTube in Average Time Spent Per Month in the US

The Google-owned site is still the top social and video streaming app in South Korea and Japan

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Mobile analytics company App Annie released its newest report, examining mobile application usage in the second quarter of 2021.

For this report, App Annie analyzed app categories across two time periods: the fourth quarter of 2019 (pre-pandemic) and Q2 2021. It found that average monthly time spent in photo and video apps on Android increased by 375% from Q4 2019 to Q2 2021.

Chart showing the "Top Categories by Growth in Global Average Monthly Hours" for Q4 2019 vs Q2 2021

App Annie found that YouTube and TikTok have some of the highest engagement rates worldwide among social and video streaming apps.



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