Amazon Unveils Kindle Fire Tablet, Two Other New E-Readers

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Amazon.com today unveiled its long-awaited color tablet, the Amazon Kindle Fire, at an event in New York that also saw the introduction of two new e-readers.

Amazon CEO Jeff Bezos said the tablet, which ships Nov. 15, would retail for $199. “We’re building premium products at non-premium prices,” he said.

The Android-based Kindle Fire weighs 14.6 ounces and features a 7-inch screen. With the Fire, Amazon is seeking to leverage its experience with cloud-based and synching technologies.

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