A Strategic Business Decision: SHE Media Begins to Accept Cannabis Ads

Partners with Fyllo for regulatory compliance software for cannabis ads

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SHE Media is looking to capitalize on a $50 billion industry: cannabis. SHE Media, Getty Images

Women’s lifestyle publisher SHE Media, owned by Penske Media Corporation, can now accept ads for cannabis-related paraphernalia, like cannabidiol oil and cannabis creams, across its own platforms and network of blogs. This opens up a growing source of revenue thanks to a partnership with software company Fyllo. 

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.