A Look At What Publishers are Launching in Mobile Apps

• App Details & Features:

While parents may tuck their little ones into bed reading them a good, old print book—like “Crime and Punishment”—or maybe a new Scholastic Touch & Tilt interactive storybook app, when the kids’ lights go out, parents may be reaching for their glass of wine, their iPad and the new Scholastic Parent & Child magazine app.

The app features a combo of content from the print publication, plus exclusive weekly content (stories and tips) from the magazine’s editors, as well as bonus videos, photo shoot galleries, age-specific behavioral advice, recipes, “Fun Finds”—”the best in consumer products, such as books, toys, video games, all with direct to purchase links,” and more.

As