A Handful of Tips for Advertisers Who Want to Capture the Rise of Gaming Streamers

Live streaming holds no-nonsense appeal

Get ready to keep up with gaming trends. Malte Mueller—Getty Images

In 2020, over 14 million streamers produced 650 million hours of content. Audiences are spending up to 95 minutes a day watching streams. Alexandria Ocasio-Cortez’ gaming debut on the platform peaked at 435,000 viewers.

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Wiktoria Wojcik is co-founder of inSTREAMLY.