7 Pitfalls to Avoid With Digital Editions

The 2008 Digital Magazine Symposium was held Tuesday in conjunction with the Publishing Business Conference & Expo at New York’s Marriott Marquis Time Square. Produced by Publishing Executive magazine, the Symposium was chaired and keynoted by Peter Meirs, Vice President of Production Technologies for Time Inc. In addition to a rousing debate on the future of digital magazines, the Symposium featured presentations by PennWell’s Gloria Adams and Access Intelligence’s Sylvia Sierra, both of whose companies are effectively monetizing digital editions.

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