Ecommerce is On the Rise Again. Here Are 6 Articles On Ecommerce Strategies for Publishers
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Ecommerce has emerged as a hot topic for 2018. Just last month Hearst Magazines acquired a minority stake in Gear Patrol (a men’s brand focused on enthusiast products and content) to bolster it’s ecommerce strategy, while Future (parent company of TechRadar and PC Gamer), acquired NewBay Media, (which is heavy on enthusiast and product-based verticals such as Bass Player, Guitar World, and MusicWeek) shortly after launching the Louder platform, a music hub and ecommerce platform.
Like all such moves, these publishers are looking to directly capitalize on the purchases their content often inspires but for which they’re not rewarded unless thy provide the user the ability to purchase directly from them or through an affiliate program.
Publishing
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