4 Email Deliverability Mistakes to Avoid During COVID-19

Marketing leaders around the world are struggling to strategize around the COVID-19 pandemic. Especially top of mind is how to reach and engage your audience. Email might seem like the best option right now. After all, email is a channel your audience trusts, and it lets you maintain consistent voice while reaching people instantly. But with the number of people online, and how many messages are delivered daily, email deliverability is more important than ever.

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Tim Glomb is the VP of content and data at Cheetah Digital, the only single solution platform that enables a clear value exchange between consumers and brands that then delivers contextualized and personalized offers in all marketing channels.