3 Ways Publishers Can Take Action Against Fraud

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Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it.

Spoofed inventory is one of fraud’s most pervasive formats. With this, impressions on exchanges look like they’re from legitimate publishers but actually represent fake, low-quality inventory.

Google recently ran experiments to measure the scale of spoofing fraud. In its tests, publishers removed programmatic inventory from exchanges while Google monitored what remained. The result? Millions of spoofed video and display placements available for purchase including many on Google’s own exchange.

This is a problem for advertisers, but it’s publishers that feel the burden of identity fraud and the loss of advertising income.

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