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Photos: Last Week’s Parties, Panels and More from SXSW to NYC

Performance Marketing

Rounding up last week's best photos, from the star-studded parties of SXSW to Adweek's Executive Lab sponsored by Nielsen.

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How an Immigrant Cabinetmaker Accidentally Invented the Toy That Defined American Childhood

Brand Marketing

After 75 years, Radio Flyer wagons are still on a roll.

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Has Agency Work-Life Balance Reached a Crisis Point?

Agencies

Adweek’s recent call for U.S. tales of work-life balance woes were nearly unanimous: it happens here, too.

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As Soda Sales Suffer, Beverage Marketers Are Shifting to a New Stream of Income: Water

Brand Marketing

Ads from Poland Spring, Fiji, Lifewtr and others have been cropping up as water consumption surpasses soda.

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Q&A: What It’s Like to Run an Entire Agency Dedicated to McDonald’s

Brand Marketing

Unlimited's president and CEO Brian Nienhaus on plotting the future of fast-food marketing.

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Ready Set Rocket Is Helping Brands Find Their Place in the Digital Space

Agencies

This content-focused New York agency helps clients like Kenneth Cole and Sweetgreen find their place in the digital sphere.

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Infographic: Who Is the Millennial Female Micro Influencer?

Performance Marketing

Everything you need to know about the female millennial "micro influencer"—and how brands can effectively leverage their social media power.

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Brands Are Digging Into GIF Data to Understand Consumer Behavior

Performance Marketing

Tenor shows how brands can use GIFs for insights into consumer behavior.

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Adweek’s Digital Hot List: 2017’s Buzziest Apps, Gadgets, Startups and More

Performance Marketing

Check out all of our picks, including Digital Executive of the Year, Digital Creator of the Year and @POTUS and @RealDonaldTrump for hottest digital obsession.

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Trump Jokes Are Paying Off for Late-Night Shows, With Soaring Ratings and Ad Revenue

Convergent TV

Post-inauguration, the scatter market is heating up for a resurgent Stephen Colbert and Samantha Bee.

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