How an Immigrant Cabinetmaker Accidentally Invented the Toy That Defined American Childhood

After 100 years, Radio Flyer wagons are still on a roll

It  was 1917, and Antonio Pasin had what you might call a product line problem. The 19-year-old carpenter had emigrated from Italy three years earlier and set up a small woodworking shop to make phonograph cabinets. But phonograph cabinets were not what Pasin was selling.

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This story first appeared in the March 20, 2017, issue of Adweek magazine. Click here to subscribe.