Trump Jokes Are Paying Off for Late-Night Shows, With Soaring Ratings and Ad Revenue

Post-inauguration, Stephen Colbert and Samantha Bee are on fire

Two months into his presidency, Donald Trump’s pledge to “make America great again” isn’t turning out quite as he had anticipated, but he’s certainly already made late-night comedy shows lucrative again.

Click for more from this issue

This story first appeared in the March 20, 2017, issue of Adweek magazine. Click here to subscribe.