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Two months into his presidency, Donald Trump’s pledge to “make America great again” isn’t turning out quite as he had anticipated, but he’s certainly already made late-night comedy shows lucrative again.
Since Trump’s inauguration in January, the late-night talk shows that skewer him the most mercilessly are seeing big ratings gains—including The Late Show with Stephen Colbert, Full Frontal with Samantha Bee and The Daily Show with Trevor Noah—and an accompanying increase in scatter market ad revenue.
Leading
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