Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Adweek: What’s it like to run an entire agency dedicated to one client—McDonald’s—after holding more traditional account roles?
Brian Nienhaus: For me it’s been very exciting, which doesn’t mean there aren’t moments when you want to bang your head on the wall a little bit. But it’s very heartening to see that what was just PowerPoints and some innovative ideas one year ago has really come to life in the people we’re hiring, the structure we’re building, the tech that we’re investing in and the process we’re implementing in the agency.
There was a