Q&A: What It's Like to Run an Entire Agency Dedicated to McDonald's

Unlimited CEO Brian Nienhaus plots the future of fast-food marketing

Adweek: What’s it like to run an entire agency dedicated to one client—McDonald’s—after holding more traditional account roles?
Brian Nienhaus: For me it’s been very exciting, which doesn’t mean there aren’t moments when you want to bang your head on the wall a little bit. But it’s very heartening to see that what was just PowerPoints and some innovative ideas one year ago has really come to life in the people we’re hiring, the structure we’re building, the tech that we’re investing in and the process we’re implementing in the agency.

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This story first appeared in the March 20, 2017, issue of Adweek magazine. Click here to subscribe.