Brands Are Digging Into GIF Data to Understand Consumer Behavior

GIFs are more than just popular, looping clips on social media. As brands work to inject themselves into messaging applications and bots, marketers are also starting to dissect viral, silly GIFs to better understand how people use them as a form of communication. While busily working to build buzzy content, marketers are cranking out dozens of GIFs in hopes of capturing a cultural moment that puts their brand in front of millions of digital eyeballs.