Infographic: Who Is the Millennial Female Micro Influencer?

And how brands can effectively leverage her social media power

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From Ariana to Zendaya, we’re all familiar with the names of Instagram’s top millennial female influencers. But the social platform is also home to a huge number of of “micro influencers,” or users who might command just a few thousand followers yet whose style and brand affiliations are closely followed—and emulated—by their dedicated fans.

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This story first appeared in the March 20, 2017, issue of Adweek magazine. Click here to subscribe.

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