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No one had to tell Dave Mering to go jump in an icy lake. He volunteered.
Mering and a handful of the best and brightest at Mering & Associates in Sacramento, Calif., threw themselves into a recent pitch for the Lake Tahoe Visitors Authority and Tahoe Douglas Visitors Authority. While it was not required, the agency created a video demonstrating all the things you can do at Lake Tahoe, regardless of the time of year.
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