Twitter Paid Less Than $10 Million for 10 NFL Games
The NFL still ended up winning.
Our guess that Twitter paid an arm (wing?) and a leg for the rights to stream Thursday NFL games was way off. According to Re/code, the social media company paid less than $10 million for a package of 10 games.
That’s basically nothing, considering Yahoo paid $20 million last year to stream a terrible game between the Bills and Jaguars. So how did Twitter pull this off? Because the NFL allowed them to; it’s not an exclusive deal.