Financial Times iPad App Paying Major Dividends

The Financial Times introduced the world to their iPad application in May.  Less than six months and 400,000 subscribers later, the app has brought in over one million British pounds or roughly $1.6 million for those of you that do not have a universal currency converter on hand. 

At today’s MediaGuardian Changing Advertising Summit in London, FT‘s global commercial director, Ben Hughes, explained the methods behind the paper’s digital success:

“My job is to make the FT brand sweat.