Facebook: Average Journalist Has Seen 320% Increase In Subscribers Since November
On average, journalists using Facebook’s subscribe feature have seen a 320 percent increase in subscribers since November, according to a Facebook analysis of 25 journalists. This sample included local, national and international journalists who report on various platforms.
The growth is coming from social and interest-based discovery, wrote Vadim Lavrusik, Facebook’s journalist program manager and Betsy Cameron, a data analyst.
“People discover journalists to subscribe to on Facebook through their friends in News Feed; Facebook search; our “people to subscribe to” recommendations engine (which shows you who your friends are subscribing to and recommends journalists based on your interests); and other organic discovery mechanisms, such as simply seeing who your friends have subscribed to,” they wrote.
Lavrusik and Cameron posted a breakdown of the different types of posts on that journalists were posting on Facebook.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in